Sadia Rafique's Biography
Born in 1979, Sadia Rafique a Central Saint Martins graduate of 2002, trained as a Graphic Designer. Sadia's portfolio is both varied and experienced, and demonstrates Art Direction roles within Fashion, Graphic Design, Film, Photography, Web Design and Illustration.
Sadia has worked across apparel with in-house men's and womenswear designers, consulting and presenting graphic ideas and concepts with themes, colour pallets and mood boards. Sadia designs on a computer and also illustrates by hand with a distinctive handwriting. Her designs have been translated into graphic placements, repeat prints, appliquès and embroideries for knitwear, denim, jersey, branding and accessories.
Between 2003 to 2006 Sadia was the sole in-house graphic designer for Four Marketing, enabling her to work for a range of high-end fashion labels such as Oki-ni, Levi's, Zakee Shariff, Georgina Goodman, Lee Jeans, Red Dot, Fake London Genius, Evisu and Evisu Donna.
Between 2005 to 2008 Sadia was appointed Art Editor of the first issue of Let Them Eat Cake magazine, of which she was responsible for the design concept and execution of the finished product. Then she was commissioned to film two short films, the first documenting the artists participating in the exhibition, that launched the Sony Playstation (PSP). And the second for Japanese denim label Edwin, of which Sadia edited a film about the construction of the Edwin Win RV Vintage Jean. The original footage was filmed in their Japanese factories. Soon after this time, Sadia freelance for the high-street label River Island, where her illustrated prints gained press in the Sunday Times Style Magazine.
Sadia has freelanced for Anio and Lot 78 since 2005. Sadia continued to demonstrate Art Direction and Project Management roles, and most recently hand painted 26 Lot 78 jackets, using the Feather and Roots theme. Key stores that stocked these exclusive one-off pieces were Atrium, August, Boutique 1, Harvey Nichols, Heartless, Matches, Penelope, Tempt Boutique and Tokishirazu.
Since the Summer of 2008 Sadia took a full-time role working as Graphic Designer for a number of womens Performance lines within Puma AG, under the newly appointed creative direction of Hussein Chalayan. Her first illustrated pieces will be released in Spring Summer 2010.